Marketing Translation

Be Creative, Leave The Marketing Translation To Us!

Every translation requires great linguistic skills and cultural localization but for  marketing translations this is not enough. The marketing language should be as compelling in its translation as in the original text.  This is why we work only with native-speaker translators who have experience in marketing and advertising and in their work they translate the marketing message into the local language and culture.

The reputation of the brand and the return of a client’s investment depends on the accuracy and the cultural adequacy of the marketing translation. Learning from our marketing translations experience and listening to our clients’ needs we incorporated that knowledge in a workflow that identifies the needs of every marketing translations project. This process increases efficiency, guarantees the quality and the cultural adequacy of the text, and reduces the costs of the translation project.

What Have We Translated?

After over 15 years of translation experience we have developed a translation approach that meets the highest standards of marketing translation quality  while it saves time and reduces costs . The variety of projects we have done includes:

• Brochures and leaflets
• Product catalogues
• Corporate slogans
• Press releases
• Presentations
• Newsletters

How To Make A Translation Suitable For Marketing Purposes

1. To ensure high-level of marketing text Smart-Localization cooperates closely with the client to best determine what their requirements and expectations are. It is all about communication!
2. Marketing translation means appealing and persuasive content that has an impact on the local audience. For this reason, we work with marketing translators are, first and foremost, really good writers with advertising experience.
3. Marketing translation targets the marketing, branding and advertising purposes of a product campaign in a specific country. This is why native-speaker translators should always handle such texts.
4. What needs to be outlined from the start is the right tone of voice and stylistic preferences that the translator will incorporate within their adaptation of the original text.

Our Approach

A typical translation project will include the following stages:

Why Should You Trust Us?

• We are ISO 9001 and ISO 13485 certified and keep our work to the highest possible standards.
• We are at your disposal for any urgent translation that you may need.
• We translate into over 70 languages.
• We collaborate with in-country translators around the world that are specialized in the field.
• We have over 15 years of experience specializing in marketing translation, which includes localization to fit the market purpose as well as content writing.